BRIEF: Campus Plus wanted a new logo/brand identity that would resonate with its young student population.
SOLUTION: A modern and fresh approach to the design and copy appealed to this demographic. To create an inclusive and approachable feel, real students were used in all photography. This cost effective and practical use of photography allowed for repurposing of images across various platforms (web, digital, mobile). Ultimately, material includes a brand guide book, media kit, brochure, newspaper insert, business card and CD label.
SERVICES: Logo/branding, design, art direction, project management.
media kit folder/brochure
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
stationary/label
