BRIEF: The organization wanted to be recognized as the forerunner in public cord banks, enabling them to expand fundraising and sample collection efforts.  

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SOLUTION: Victoria Angel was the name of the first cord blood cell recipient. Using
this as the name of the organization, and incorporating the angel/navel symbol of
giving brought both credibility and warmth to the brand. Design elements included fundraising appeals, complete corporate package and fundraising event collateral. 

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SERVICES: Logo/branding, design, art direction, project management.