LOOK GOOD FEEL BETTER

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BRIEF: Redesign all existing print collateral for the beauty industry’s charitable foundation, ensuring an image-aligned look and feel that reflected the industry’s support of the cause. 

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SOLUTION: A clean, fresh and aspirational approach to the brand was developed. Photographing women in active cancer treatment with the volunteers who run the program lent authenticity and a sense of community to the brand.

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SERVICES: Design, art direction, project management, production.